Dogged determination and dependability helps ŠKODA retrieve a pair of top Auto Trader titles

July 02, 2020

›   ŠKODA named most Reliable Brand in 2020 Auto Trader Awards
›   Auto Trader readers praise ŠKODA’s comfort, practicality and ease of use
›   Karoq SUV named Best Car for Dog owners
›   More than 181,000 readers rated their cars and voted for their favourites


Milton Keynes, 2 July 2020: Thanks to an unbeatable combination of reliability, practicality and comfort, ŠKODA has become one of the most decorated brands in the automotive business. 2020 sees the trend continue with the award of two Auto Trader New Car Award titles that reinforce ŠKODA’s reputation for delivering complete satisfaction to owners, both two legged and four.

More than 181,000 Auto Trader readers named ŠKODA as the most dependable brand in the industry, making the Czech marque the clear winner of the 2020 Auto Trader Most Reliable Brand trophy. As part of the judging process, readers were also asked to rate their cars for practicality, refinement and general ease of ownership. When the figures were combined, ŠKODA was named the clear winner.

Commenting on ŠKODA’s victory, Erin Baker, Editorial Director of Auto Trader, said: “ŠKODA wins Auto Trader’s Most Reliable Brand Award this year. As well as being voted the most reliable brand, owners remarked on how easy ŠKODAs are to live with, their space and comfort."

As in previous years, the Auto Trader Awards reflect real-world buying criteria rather than traditional industry segments. One of the more unusual awards for 2020 was for Best Car for Dog Owners. And, naturally, it was a ŠKODA that hounded down the competition to take the top spot. Thanks to its practical cabin, Simply Clever features and sheer size, Auto Trader readers named the Karoq as the perfect car for pooches.

Explaining why ŠKODA took top spot, Erin Baker said: "The Karoq scored particularly highly for practicality, standard features and, of course, a good-sized boot. The Karoq is the clear winner of Auto Trader’s Best Car for Dog Owners Award, and provides great value for money."

With its 521-litre boot (extendable to 1,630 litres with the rear seats folded) and low loading height, the Karoq is the perfect package for pet owners. Customers looking to make their furry friends even more comfortable can choose from a range of pet-friendly accessories. These include a Pet Protection Pack that comprises a boot liner, rear bumper protector and dog guard. Dog safety belts and a back seat protection mat are also available. For more information about ŠKODA accessories, please visit:

For more information and media assets on the entire ŠKODA range, please visit.



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Further information:


Pietro Panarisi

Head of Press and PR

M +44 7814 674 661

T +44 1908 548 042                                                                


Charlotte Moss               

Media Relations Manager 

M +44 7748 111 959                      

T +44 1908 548 062                















›   is this year celebrating 125 years since the company was founded during the pioneering era of the automobile in 1895, making it one of the longest-established car manufacturers in the world.

›   currently offers its customers nine passenger-car series: the CITIGO, FABIA, RAPID, SCALA, OCTAVIA and SUPERB as well as the KAMIQ, KAROQ and KODIAQ.

›   delivered 1.24 million vehicles to customers around the world in 2019.

›   has belonged to Volkswagen Group since 1991. The Volkswagen Group is one of the most successful vehicle manufacturers in the world. In association with the Group, ŠKODA AUTO independently develops and manufactures vehicles, as well as components such as engines and transmissions. 

›   operates at three locations in the Czech Republic; manufactures in China, Russia, Slovakia and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.

›   employs approximately 42,000 people globally and is active in more than 100 markets.

›   is pressing ahead with the transformation from a traditional car manufacturer to the ‘Simply Clever company for the best mobility solutions’ as part of the ŠKODA 2025 Strategy.